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June 12th, 2018

These Heels Are Comfy AF

Fed up with designer shoes that hurt her feet, a Texas fashion obsessive created Benincasa.

You wanted to take your pretty new Away roller bag through some international terminals this summer, but your travel plans were thwarted when your coworker hit send on hers first.
 
Luckily you can still have a foreign affair with a pair of stilettos from Benincasa, which are custom-made to your very own foot. The new Texas brand features luxury shoes handmade in a village outside Milan. Unlike your other pinchy designs, the line offers a "fit kit" for you to make a foam impression of your foot that is used to create a uber-comfy, custom insole. (Turn-around time is three weeks.) Founder Maija Benincasa studied cobbling in Italy before working with a biomedical engineer at UT Southwestern in Dallas to develop her technology that prevents ball-of-foot pain. And to avoid any stolen-shoes-at-the-birthday-party moments like in SATC, they'll even monogram your soles for free.
 
Little miss vacay quickdraw will be kicking herself when she sees you've taken it all in stride. 

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